Imperial Bank, the Official Debit Card Partner of Arsenal in Kenya and Uganda, won two awards at the Marketing Society of Kenya Awards
The awards night is the biggest marketing event in the region recognising the most outstanding and impactful marketing campaigns across various industries.
With over 140 entries and 14 different categories, the competition this year was tougher than ever, and Imperial Bank came out as a headline winner after scooping the awards for Best Loyalty Program Marketing and Best Sports Marketing Campaign. This is a testament of our commitment to excellence.
Imperial Bank offers exclusive Arsenal promotions and rewards that customers can redeem by accumulating Gunner loyalty points through using their Club branded debit cards.
Furthermore, all Imperial Bank Arsenal debit card holders had the opportunity to enter a competition to win a once in a lifetime trip to London to watch Arsenal take on Manchester City at Emirates Stadium in March 2014. This was during the Arsenal Fan Experience campaign.
Imperial Bank has also used its partnership with Arsenal to develop grassroots football in Kenya. In April 2014, two Arsenal Soccer Schools coaches visited Nairobi to train children with an emphasis on how to play football the Arsenal way.
If you are interested in opening an Imperial Bank Arsenal Debit Card account, click here: http://www.imperialbankgroup.com/arsenaldebitcard/index.php/features/sign-up